Would anyone care to comment on the March 20 WSJ article (page R15) in
which it was reported: "...An early example of advertising's potential may
be seen next month with the release of a network version of Nascar Racing 2
from Sierra On-Line Inc, Oakhurst, Calif. The National Association for
Stock Car Auto racing plans to sanction a virtual racing series open to
sponsorship, truly turning a computer game into a sport. The association is
pitching the contest to advertisers in hopes on-line race cars and tracks
become festooned with corporate logos the same way real ones are.
Eventually, competitors may have to type in the product code from a
soft-drink can to be able to race.
"Our product would not look authentic without sponsors," says Paul
Brooks, director of special products for Nascar. :It's the perfect
environment for a marketer to reach an on-line audience where advertising
is expected"
--alan
Would anyone care to comment on the March 20 WSJ article (page R15) in
which it was reported: "...An early example of advertising's potential may
be seen next month with the release of a network version of Nascar Racing
2 from Sierra On-Line Inc, Oakhurst, Calif. The National Association for
Stock Car Auto racing plans to sanction a virtual racing series open to
sponsorship, truly turning a computer game into a sport. The association
is pitching the contest to advertisers in hopes on-line race cars and
tracks become festooned with corporate logos the same way real ones are.
Eventually, competitors may have to type in the product code from a
soft-drink can to be able to race. "Our product would not look
authentic without sponsors," says Paul Brooks, director of special
products for Nascar. :It's the perfect environment for a marketer to reach
an on-line audience where advertising is expected"
--alan
<
Sounds pretty authentic to me.............
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Jason Nichols
Commissioner
SportSim Football League
http://members.aol.com/jn141414/ssfl.html
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